Explanation and Structure-mapping in Theory-based Categorization

Dynamic Categorization of Semantics of Fashion Language: A Memetic Approach

Categories are not invariant. This paper attempts to explore the dynamic nature of semantic category, in particular, that of fashion language, based on the cognitive theory of Dawkins’ memetics, a new theory of cultural evolution. Semantic attributes of linguistic memes decrease or proliferate in replication and spreading, which involves a dynamic development of semantic category. More specific...

Explanation of Mapping Techniques in Conversion Design Process: A Phenomenological Approach to the Sensory Perceptions

Translation of Psychology Book Titles: A Skopos theory perspective

The focus of current research is the translation of psychology book titles. There are numerous studies in the field of titles translation, but they are restricted in Persian context. The aim of this study is thus to investigate the translation strategies used by Persian translators when transferring English psychology book titles into Persian. To achieve this objective, 245 titles of translated...

Identification and explanation of life factors in traditional houses in Yazd; based on grounded theory

Human always tries to achieve a sense of vitality, and wants a liveliness environment; therefore, recognizing factors in the architecture that increases the quality of life is important. Based on the importance of this issue, this article aims to identify the life indicators and evaluating them in architecture. In this way, by relying on a method of grounded theory, the researcher conducted sem...

Explanation of the Structure of the Human Processes based on Islamic Principles (Strategies and Solutions for Creating Art, Architecture and Urbanism)

To explain the strategic plan to achieve a new Islamic civilization in its various fields and dimensions, a general and scientific structure must be exploited which in accordance with facts of existence from the universe and of human being. This research believes that this general structure along with its entire steps, resources and the foundations of every single one of those steps has bee...